APA-referens

Kapferer, J. (2004). New strategic brand management: Creating and sustaining brand equity long term (5th ed.). Kogan page India.

Chicago-stil citat

Kapferer, Jean-noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 5th ed. New Delhi: Kogan page India, 2004.

MLA-referens

Kapferer, Jean-noel. New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. 5th ed. Kogan page India, 2004.