Implementing advertising strategy /

相似書籍

• Case Studies on Advertising Strategies: Trends and Practices
  由: Doris Rajakumari,John
  出版: (2008)
• Developing advertising with qualitative market research
  由: Wordle, Judith
  出版: (2002)
• Implementing advertising strategy: a practical guide to cost effectively develop creative brochures, advertisements, hoardings, posters, corporate identification, radio commercials and more
  由: Narula, Avinash
• Advertising and promotion management
  由: Percy, Larry
  出版: (1987)
• Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
  由: Olson, Jerry C
  出版: (2001)