Style de citation APA

Lancaster, G., & Reynolds, P. (2003). Introduction to marketing: A step-by-step guide to all the tools of marketing. Crest publishing house.

Style de citation Chicago

Lancaster, Geoff, et P. Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. New Delhi: Crest publishing house, 2003.

Style de citation MLA

Lancaster, Geoff, et P. Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. Crest publishing house, 2003.