APA Edition Citation

Varadarajan, P. R. (2001). Business of marketing. Jaico books.

Chicago Edition Citation

Varadarajan, P. Rajan. Business of Marketing. Mumbai: Jaico books, 2001.

MLA Edition Citation

Varadarajan, P. Rajan. Business of Marketing. Jaico books, 2001.

Warning: These citations may not always be 100% accurate.