APA Edition Citation

Zikmund, W. G. (2004). Customer relationship management: Integrating marketing strategy and information technology. John Wiley and sons.

Chicago Edition Citation

Zikmund, William Getc. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Wiley and sons, 2004.

MLA Edition Citation

Zikmund, William Getc. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. John Wiley and sons, 2004.

Warning: These citations may not always be 100% accurate.