APA Edition Citation

Franses, P. H., & Paap , R. (2001). Quantitative models in marketing research. Cambridge University Press.

Chicago Edition Citation

Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. U. K.: Cambridge University Press, 2001.

MLA Edition Citation

Franses, Philip Hans, and Richard Paap. Quantitative Models in Marketing Research. Cambridge University Press, 2001.