Rameshkumar, S. (2003). Conceptual issues in consumer behaviour: The Indian context. Pearson education.
Chicago Edition CitationRameshkumar, S. Conceptual Issues in Consumer Behaviour: The Indian Context. Delhi: Pearson education, 2003.
MLA Edition CitationRameshkumar, S. Conceptual Issues in Consumer Behaviour: The Indian Context. Pearson education, 2003.
Warning: These citations may not always be 100% accurate.