Foundations of marketing theory Toward a general theory of marketing /

Antzeko izenburuak

• Foundations of marketing theory: toward a general theory of marketing /
  nork: Hunt, Shelby .
  Argitaratua: (2003)
• Foundations of marketing theory : towards a general theory of marketing
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  Argitaratua: (2003)
• Marketing theory : Foundations, controversy, strategy, resource advantage
  nork: Hunt, Shelby D
  Argitaratua: (2010)
• Marketing theory: foundations, controversy, strategy, resource-advantage theory/
  nork: Hunt, Shelby D.
  Argitaratua: (2010)
• Marketing theory : foundations, controversy, strategy, resource-advantage theory/
  nork: Hunt, Shelby D
  Argitaratua: (2010)