APA Edition Citation

Kotabe, M., & Helsen, K. (2011). Global marketing management (5th ed.). John Wiley and sons.

Chicago Edition Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed. New York: John Wiley and sons, 2011.

MLA Edition Citation

Kotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed. John Wiley and sons, 2011.

Warning: These citations may not always be 100% accurate.