Malhotra, N. K. (1999). Marketing research: An applied orientation (3rd ed.). Addison Wesley Longman.
Chicago Edition CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed. Delhi: Addison Wesley Longman, 1999.
MLA Edition CitationMalhotra, Naresh K. Marketing Research: An Applied Orientation. 3rd ed. Addison Wesley Longman, 1999.
Warning: These citations may not always be 100% accurate.