Gregory, J. R., & Wiechmann , J. G. (1999). Marketing corporate image: The company as your number one product (2nd ed.). NTC Business Books.
Citação norma ChicagoGregory, James R., and Jack G. Wiechmann. Marketing Corporate Image: The Company as Your Number One Product. 2nd ed. Illinois: NTC Business Books, 1999.
Citação norma MLAGregory, James R., and Jack G. Wiechmann. Marketing Corporate Image: The Company as Your Number One Product. 2nd ed. NTC Business Books, 1999.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.