Kapur, S. K. (1999). marketing management: Theory process and practice. S K publishers.
Chicago Edition CitationKapur, Sudarshan Kumar. Marketing Management: Theory Process and Practice. New Delhi: S K publishers, 1999.
MLA Edition CitationKapur, Sudarshan Kumar. Marketing Management: Theory Process and Practice. S K publishers, 1999.
Warning: These citations may not always be 100% accurate.