Tull, D. S., & Hawkins , D. I. (1993). Marketing research: Measurement and methods (6th ed.). Prentice Hall of India.
Chicago Edition CitationTull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Methods. 6th ed. New Delhi: Prentice Hall of India, 1993.
MLA Edition CitationTull, Donald S., and Del I. Hawkins. Marketing Research: Measurement and Methods. 6th ed. Prentice Hall of India, 1993.
Warning: These citations may not always be 100% accurate.