APA Edition Citation

Ferrell, O. (1994). Strategic marketing management: Text and cases. south Western Pub.

Chicago Edition Citation

Ferrell, Oc. Strategic Marketing Management: Text and Cases. Ohio: south Western Pub, 1994.

MLA Edition Citation

Ferrell, Oc. Strategic Marketing Management: Text and Cases. south Western Pub, 1994.

Warning: These citations may not always be 100% accurate.