APA Edition Citation

Blaich, R., & Blaich, J. (1993). Product design and corporate stategy: Managing the connection for competitive advantage. McGraw-Hill.

Chicago Edition Citation

Blaich, Robert, and Janet Blaich. Product Design and Corporate Stategy: Managing the Connection for Competitive Advantage. New York: McGraw-Hill, 1993.

MLA Edition Citation

Blaich, Robert, and Janet Blaich. Product Design and Corporate Stategy: Managing the Connection for Competitive Advantage. McGraw-Hill, 1993.