Rapp, S. A. (1989). Maxi marketing: The new direction in adverstising promotions and marketing strategy. New American library.
Chicago Edition CitationRapp, Stan And. Maxi Marketing: The New Direction in Adverstising Promotions and Marketing Strategy. New York: New American library, 1989.
MLA Edition CitationRapp, Stan And. Maxi Marketing: The New Direction in Adverstising Promotions and Marketing Strategy. New American library, 1989.
Warning: These citations may not always be 100% accurate.