Bellur, V. K. A., & Berkman , H. W. (1987). Readings in marketing management. Himalaya publishing Hpuse.
Chicago Edition CitationBellur, Venkata Krishna And, and Harold W. Berkman. Readings in Marketing Management. Bombay: Himalaya publishing Hpuse, 1987.
MLA Edition CitationBellur, Venkata Krishna And, and Harold W. Berkman. Readings in Marketing Management. Himalaya publishing Hpuse, 1987.
Warning: These citations may not always be 100% accurate.