Schiffman, L. G., & Kanuk , L. L. (1988). Consumer behavior (3,6,9.). Prentice Hall of India.
Chicago Edition CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 3,6,9. New Delhi: Prentice Hall of India, 1988.
MLA Edition CitationSchiffman, Leon G., and Leslie Lazar Kanuk. Consumer Behavior. 3,6,9. Prentice Hall of India, 1988.
Warning: These citations may not always be 100% accurate.