APA Edition Citation

Kinnear, T. C. A., & Taylor, J. R. (1987). Marketing research: An applied approach (3rd ed.). McGraw-Hill Publising Co Book Co.

Chicago Edition Citation

Kinnear, Thomas C. And, and James R. Taylor. Marketing Research: An Applied Approach. 3rd ed. New York: McGraw-Hill Publising Co Book Co, 1987.

MLA Edition Citation

Kinnear, Thomas C. And, and James R. Taylor. Marketing Research: An Applied Approach. 3rd ed. McGraw-Hill Publising Co Book Co, 1987.