APA Edition Citation

Davis, M. P. (1998). Effective use of advertising media: A practical handbook (3rd ed.). Hutchinson Business.

Chicago Edition Citation

Davis, Martin P. Effective Use of Advertising Media: A Practical Handbook. 3rd ed. London: Hutchinson Business, 1998.

MLA Edition Citation

Davis, Martin P. Effective Use of Advertising Media: A Practical Handbook. 3rd ed. Hutchinson Business, 1998.

Warning: These citations may not always be 100% accurate.