APA Edition Citation

Rodgers, F. G. B. (1986). IBM way: Insights in to the world's most successful marketing organization. harper and Row.

Chicago Edition Citation

Rodgers, F. G. Buck. IBM Way: Insights in to the World's Most Successful Marketing Organization. New York: harper and Row, 1986.

MLA Edition Citation

Rodgers, F. G. Buck. IBM Way: Insights in to the World's Most Successful Marketing Organization. harper and Row, 1986.