APA Edition Citation

Aaker, D. A., & Myers , J. G. (1983). Advertising managemnt (3rd ed.). Prentice Hall of India.

Chicago Edition Citation

Aaker, David A., and John G. Myers. Advertising Managemnt. 3rd ed. New Delhi: Prentice Hall of India, 1983.

MLA Edition Citation

Aaker, David A., and John G. Myers. Advertising Managemnt. 3rd ed. Prentice Hall of India, 1983.