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Advertising strategy : creative tactics from the outside/in /
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
Sage Publications,
c2006.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html |
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| 020 | |a 1412917964 (pbk.) | ||
| 082 | 0 | 0 | |a 659.1 |2 22 |
| 100 | 1 | |a Altstiel, Tom. | |
| 245 | 1 | 0 | |a Advertising strategy : |b creative tactics from the outside/in / |c Tom Altstiel, Jean Grow. |
| 260 | |a Thousand Oaks, Calif. : |b Sage Publications, |c c2006. | ||
| 300 | |a xvi, 389 p. : |b ill. ; |c 28 cm. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Copy and creativity -- Getting started -- Issues in a changing marketplace -- Concepting -- Design for writers -- Campaigns -- Headlines and taglines -- Body copy -- Print -- Out-of-home -- Direct mail -- Radio -- Television -- Internet -- Promotions and point of purchase -- Business-to-business -- Selling it. | |
| 650 | 0 | |a Advertising. | |
| 700 | 1 | |a Grow, Jean. | |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0659/2005012623-d.html |
| 856 | 4 | 1 | |u http://www.loc.gov/catdir/enhancements/fy0659/2005012623-t.html |
| 856 | 4 | 2 | |u http://www.loc.gov/catdir/enhancements/fy0734/2005012623-b.html |
| 942 | |c BK | ||
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| 955 | |a sc17 2005-05-05 |i sc17 2005-05-05 |a aa11 2005-05-05 |a ps08 2006-01-03 1 copy rec'd., to CIP ver. | ||
| 999 | |c 98769 |d 98769 | ||
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