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How to plan radio advertising /

書目詳細資料
主要作者: Maitland, Iain
格式: Printed Book
語言:English
出版: London ; Cassell, 1996.
主題:
書本目錄:
  • Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.