How to plan radio advertising /

Bibliografische gegevens
Hoofdauteur: Maitland, Iain
Formaat: Printed Book
Taal:English
Gepubliceerd in: London ; Cassell, 1996.
Onderwerpen:
Radio advertising > Great Britain.
Inhoudsopgave:
  • Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.

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