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How to plan radio advertising /

書誌詳細
第一著者: Maitland, Iain
フォーマット: Printed Book
言語:English
出版事項: London ; Cassell, 1996.
主題:
目次:
  • Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.