Chargement en cours...
How to plan radio advertising /
| Auteur principal: | |
|---|---|
| Format: | Printed Book |
| Langue: | English |
| Publié: |
London ;
Cassell,
1996.
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| Sujets: |
Table des matières:
- Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.