Lanean...
How to plan radio advertising /
| Egile nagusia: | |
|---|---|
| Formatua: | Printed Book |
| Hizkuntza: | English |
| Argitaratua: |
London ;
Cassell,
1996.
|
| Gaiak: |
Aurkibidea:
- Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.