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How to plan radio advertising /

Bibliographische Detailangaben
1. Verfasser: Maitland, Iain
Format: Printed Book
Sprache:English
Veröffentlicht: London ; Cassell, 1996.
Schlagworte:
Inhaltsangabe:
  • Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.