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How to plan radio advertising /

Podrobná bibliografie
Hlavní autor: Maitland, Iain
Médium: Printed Book
Jazyk:English
Vydáno: London ; Cassell, 1996.
Témata:
Obsah:
  • Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.