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How to plan radio advertising /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
London ;
Cassell,
1996.
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| Subjects: |
Table of Contents:
- Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.