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01002cam a2200205 a 4500 |
| 008 |
970604s1996 enka b 001 0 eng d |
| 020 |
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|a 0304334294
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| 082 |
0 |
0 |
|a 659.1420941
|2 21
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| 100 |
1 |
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|a Maitland, Iain.
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| 245 |
1 |
0 |
|a How to plan radio advertising /
|c Iain Maitland.
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| 260 |
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|a London ;
|b Cassell,
|c 1996.
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| 300 |
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|a x, 148 p. :
|b ill. ;
|c 25 cm.
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| 504 |
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|a Includes bibliographical references (p. [142]-143) and index.
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| 505 |
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|a Types of radio station--Who is who in radio--Evaluating your business--Understanding the market place--Fixing an appropriation--Planning your activities--Composing advertisements--Running your campaign.
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| 650 |
|
0 |
|a Radio advertising
|z Great Britain.
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| 942 |
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|c BK
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| 906 |
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|a 7
|b cbc
|c copycat
|d 3
|e ncip
|f 19
|g y-gencatlg
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| 955 |
|
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|a pb16 02-23-98 to cat.; se00 02-25-98; se40 02-26-98;se35 03-06-98; se05 03-12-98
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| 999 |
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|c 98708
|d 98708
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| 952 |
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|0 0
|1 0
|4 0
|6 659_142094100000000_MAI_H
|7 0
|9 98146
|a UL
|b UL
|c ST1
|d 2013-05-06
|l 0
|o 659.1420941 MAI/H
|p G10153
|r 2013-05-06
|y BK
|