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Marketing management and communications in the public sector /
| 主要作者: | |
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| 其他作者: | |
| 格式: | Printed Book |
| 語言: | English |
| 出版: |
New York :
Routledge,
2012.
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| 叢編: | Routledge masters in public management
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| 主題: |
書本目錄:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.