טוען...
Marketing management and communications in the public sector /
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | Printed Book |
| שפה: | English |
| יצא לאור: |
New York :
Routledge,
2012.
|
| סדרה: | Routledge masters in public management
|
| נושאים: |
תוכן הענינים:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.