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Marketing management and communications in the public sector /
| Autor Principal: | |
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| Outros autores: | |
| Formato: | Printed Book |
| Idioma: | English |
| Publicado: |
New York :
Routledge,
2012.
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| Series: | Routledge masters in public management
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| Subjects: |
Table of Contents:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.