লোডিং...
Marketing management and communications in the public sector /
| প্রধান লেখক: | |
|---|---|
| অন্যান্য লেখক: | |
| বিন্যাস: | Printed Book |
| ভাষা: | English |
| প্রকাশিত: |
New York :
Routledge,
2012.
|
| মালা: | Routledge masters in public management
|
| বিষয়গুলি: |
সূচিপত্রের সারণি:
- Public management and marketing
- Marketing and public marketing
- Public organizations, citizens and customers
- Basic concepts in marketing
- Marketing information
- Marketing strategy
- Marketing instruments
- Public communication: an introduction
- Communication model and strategy
- Communication instruments
- Communication control
- Crisis communication.