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01592cam a22002894a 4500 |
| 008 |
110624s2012 nyu b 001 0 eng |
| 010 |
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|a 2011026032
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| 020 |
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|a 9780415448970 (hbk.)
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| 020 |
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|a 9780415448987 (pbk.)
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| 020 |
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|a 9780203144923 (ebook)
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| 042 |
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|a pcc
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| 082 |
0 |
0 |
|a 352.748
|2 23
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| 100 |
1 |
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|a Pasquier, Martial.
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| 245 |
1 |
0 |
|a Marketing management and communications in the public sector /
|c Martial Pasquier and Jean-Patrick Villeneuve.
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| 260 |
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|a New York :
|b Routledge,
|c 2012.
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| 300 |
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|a x, 261 p. ;
|c 24 cm.
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| 490 |
0 |
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|a Routledge masters in public management
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.
|
| 650 |
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0 |
|a Government publicity.
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| 650 |
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0 |
|a Communication in public administration.
|
| 700 |
1 |
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|a Villeneuve, Jean-Patrick.
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| 942 |
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|c BK
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| 906 |
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|a 7
|b cbc
|c orignew
|d 1
|e ecip
|f 20
|g y-gencatlg
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| 955 |
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|b re14 2011-06-24
|i re14 2011-06-24, to re10 for subject review
|a re10 2011-06-30 telework subj rev
|a re14 2011-06-30, to Dewey
|a xe10 2012-03-07 2 copies rec'd., to CIP ver.
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| 999 |
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|c 98111
|d 98111
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| 952 |
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|0 0
|1 0
|4 0
|6 352_748000000000000_PAS_M
|7 0
|9 97526
|a UL
|b UL
|c ST1
|d 2012-12-07
|e 2
|g 1912.04
|l 0
|o 352.748 PAS/M
|p 87819
|r 2013-03-16
|v 2771.08
|y BK
|