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Global marketing management : Changes, new challenges and strategies /
| Main Author: | |
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi:
Oxford University Press,
2009.
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| Edition: | 2nd ed. |
| Subjects: |
Table of Contents:
- Understanding the global marketing environment--development of global marketing strategies--Implementing and coordinating global marketing operations.