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| LEADER |
00928nam a22002177a 4500 |
| 008 |
130223b xxu||||| |||| 00| 0 eng d |
| 020 |
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|a 9780198064053
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| 082 |
|
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|a 658.8
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| 100 |
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|a Lee,Keifer.
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| 245 |
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|a Global marketing management :
|b Changes, new challenges and strategies /
|c Keifer Lee and Steve Carter.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a New Delhi:
|b Oxford University Press,
|c 2009.
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| 300 |
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|a xxiii,565p. ;
|c 27 cm.
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| 505 |
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|a Understanding the global marketing environment--development of global marketing strategies--Implementing and coordinating global marketing operations.
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| 650 |
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|a Export marketing
|x Management.
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| 650 |
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|a International business enterprises
|x Management.
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| 650 |
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|a Marketing
|x Management.
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| 700 |
|
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|a Carter, Steve.
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| 942 |
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|c BK
|
| 999 |
|
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|c 98049
|d 98049
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| 952 |
|
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|0 0
|1 0
|4 0
|6 658_800000000000000_LEE_G
|7 0
|9 97469
|a UL
|b UL
|c PROC
|d 2013-02-23
|l 0
|o 658.8 LEE/G
|p 85859
|r 2013-02-23
|v 495.00
|y BK
|