Global marketing management : Changes, new challenges and strategies /

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Bibliographic Details
Main Author: Lee,Keifer
Other Authors: Carter, Steve
Format: Printed Book
Language:English
Published: New Delhi: Oxford University Press, 2009.
Edition:2nd ed.
Subjects:
Export marketing > Management.
International business enterprises > Management.
Marketing > Management.
Description
Physical Description:xxiii,565p. ; 27 cm.
ISBN:9780198064053

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