Lee,Keifer, & Carter, S. (2009). Global marketing management: Changes, new challenges and strategies (2nd ed.). Oxford University Press.
Chicago Edition CitationLee,Keifer, and Steve Carter. Global Marketing Management: Changes, New Challenges and Strategies. 2nd ed. New Delhi: Oxford University Press, 2009.
MLA Edition CitationLee,Keifer, and Steve Carter. Global Marketing Management: Changes, New Challenges and Strategies. 2nd ed. Oxford University Press, 2009.
Warning: These citations may not always be 100% accurate.