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How to plan press advertising /

Bibliographic Details
Main Author:	Maitland, Iain
Format:	Printed Book
Language:	English
Published:	London ; New York, NY : Cassell, c1996.
Subjects:	Advertising, Newspaper > Great Britain. Advertising, Magazine > Great Britain.
Online Access:	http://lcweb.loc.gov/catdir/toc/98-118500.html

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