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Bank marketing /
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| Other Authors: | |
| Format: | Printed Book |
| Language: | English |
| Published: |
New Delhi :
Sonali,
2006.
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| Subjects: |
Table of Contents:
- Bank and service marketing--Marketing strategies--Organisation and development of the State Bank of India--Marketing of services by SBI--Opinion survey of bankers and customers on marketing efforts of SBI--Findings and suggestions.