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100126s2011 nyu b 001 0 eng |
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|a 2010001331
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|a 9780415802376 (hardback : alk. paper)
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|a 0415802377 (hardback : alk. paper)
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|a 9780415802383 (pbk. : alk. paper)
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|a 0415802385 (pbk. : alk. paper)
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|a (OCoLC)ocn368025074
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|a n-us---
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|a 791.45/750973
|2 22
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1 |
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|a Gillan, Jennifer.
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| 245 |
1 |
0 |
|a Television and new media :
|b must-click TV /
|c Jennifer Gillan.
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| 260 |
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|a New York :
|b Routledge,
|c 2011.
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| 300 |
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|a 313 p. ;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references (p. [290]-301) and index.
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0 |
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|a Introduction : it's network tv -- Fan tracking, targeting, and interaction from the web to the WB -- Timeshifting, circumvention, and flow on Fox -- Placeshifting, schedule-shifting, and the long-arc serial on ABC -- Branding, synergy, and product integration on NBC -- Conclusion.
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| 650 |
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|a Television programs
|z United States.
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| 650 |
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0 |
|a Television programs
|z United States
|x Rating.
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| 650 |
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|a Television broadcasting
|x Technological innovations
|z United States.
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| 650 |
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|a Convergence (Telecommunication)
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| 650 |
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|a Television viewers
|z United States.
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| 942 |
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|c BK
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|b rg13 2010-01-26
|i rg13 2010-01-26 (telework) to DEWEY
|a xe05 2011-05-10 1 copy rec'd., to CIP ver.
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