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Introducing communication research : paths of inquiry /
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | English |
| Published: |
Thousand Oaks, Calif. :
SAGE Publications,
c2011.
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| Subjects: | |
| Online Access: | http://www.loc.gov/catdir/enhancements/fy1011/2009043899-b.html http://www.loc.gov/catdir/enhancements/fy1011/2009043899-d.html http://www.loc.gov/catdir/enhancements/fy1011/2009043899-t.html |
Table of Contents:
- Getting started: possibilities and decisions
- First decisions: what, why, how?
- Ethics: your responsibilities as a researcher
- Reading research: to boldly go where others have gone before
- Measurement: research using numbers
- Statistics: analyzing your numbers
- Sampling: who, what and how many?
- Surveys: putting numbers on opinions
- Experiments: researching cause and effect
- Observation: watching and listening for in-depth understanding
- Content analyis: understanding text and image
- Writing research: sharing your results.