Consumer behavior and culture : consequences for global marketing and advertising /

Bibliografske podrobnosti
Glavni avtor: Mooij, Marieke de
Format: Printed Book
Jezik:English
Izdano: Thousand Oaks : SAGE Publications, c2011.
Izdaja:2nd ed.
Teme:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.

University of Calicut

Podrobnosti zaloge University of Calicut
Signatura: 658.8342 MOO/C
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