Consumer behavior and culture : consequences for global marketing and advertising /

Sonraí Bibleagrafaíochta
Príomhúdar: Mooij, Marieke de
Formáid: Printed Book
Teanga:English
Foilsithe: Thousand Oaks : SAGE Publications, c2011.
Eagrán:2nd ed.
Ábhair:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.

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