Consumer behavior and culture : consequences for global marketing and advertising /

Detalhes bibliográficos
Autor principal: Mooij, Marieke de
Formato: Printed Book
Idioma:English
Publicado em: Thousand Oaks : SAGE Publications, c2011.
Edição:2nd ed.
Assuntos:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.

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