Consumer behavior and culture : consequences for global marketing and advertising /

Bibliografiske detaljer
Hovedforfatter: Mooij, Marieke de
Format: Printed Book
Sprog:English
Udgivet: Thousand Oaks : SAGE Publications, c2011.
Udgivelse:2nd ed.
Fag:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.

University of Calicut

Detaljer om beholdninger fra University of Calicut
Klassifikationsnummer: 658.8342 MOO/C
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