Consumer behavior and culture : consequences for global marketing and advertising /

Bibliografiske detaljer
Hovedforfatter: Mooij, Marieke de
Format: Printed Book
Sprog:English
Udgivet: Thousand Oaks : SAGE Publications, c2011.
Udgivelse:2nd ed.
Fag:
Consumer behavior > Cross-cultural studies.
Consumers > Psychology.
Marketing.
Beskrivelse
Emne beskrivelse:Rev. ed. of: Consumer behavior and culture / Marieke de Mooij. c2004.
Fysisk beskrivelse:xv, 401 p. : ill. ; 23 cm.
Bibliografi:Includes bibliographical references and index.
ISBN:9781412979900 (pbk.)

Lignende værker